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Are you spending time on social media researching ideal prospects, connecting on LinkedIn, and friending on Facebook? Salespeople have learned the power of technology in 'warming up a call' - the real questions is:
How often is that personal call of introduction being made?
The fastest and most efficient way to qualify/disqualify prospects is cold calling. Like it or not (and most don't like it), it needs to be a part of your marketing and sales plan. What's the aversion to cold calling? Salespeople often believe it's a waste of time and an outdated technique, right? What they don't know is that when done correctly, cold calling WILL MAKE THEM MONEY.
Attend this webinar to:
- Develop an effective cold calling script that engages prospects quickly
- Learn how to lower defenses on a call
- Develop a value proposition that results in appointments
- Better qualify or disqualify prospects - fill sales pipelines with people who can write checks
- Know how to build rapport with strangers over the phone quickly
- Get away from commodity language that results in price shopping and vendor relationships
It's not who you know....it's who you contact.
